Training & workshops

Lisa Harris provides bespoke content marketing training to food PRs, creative agencies and food brands looking to expand into content creation.

Training & workshops

Past clients include PR agencies, small food brands and print publications looking to move into the digital space.  One, two or three-day training courses typically include:



From the absolute basics to in-depth social strategy, my training will enable your team make the best food content on social media:

  • Social strategy
  • Finding the right platform for your brand
  • How to create platform-specific food content
  • Measurement and KPIs
  • Increasing engagement rates
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Including my '7 guiding principles for good content' and pretty useful diagrams like the one above, to help your team make the best content that works for you:

  • Content strategy and planning
  • Audience profiling
  • Finding your brand tone of voice
  • Optimisation
  • Data-driven creativity from insights and analytics
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PR in the digital landscape

Integrated campaigns are essential for forward-thinking brands. This training helps food PRs rethink their approach to traditional PR and media:

  • New business opportunities 
  • Social media campaigns
  • How to win more digital clients
  • Bringing your team up to speed on digital
  • What the media are looking for

Each workshop is bespoke to my client's needs, usually starting with an introductory session to understand your business priorities, followed by a session that's split between training and workshopping real life client examples 1-on-1 with your team.

Get in touch to find out how I could bring your business forward with digital content and social media training.