Training & workshops

Past clients include PR agencies, small food brands and print publications looking to move into the digital space.  One, two or three-day training courses typically include:

SOCIAL MEDIA

From the absolute basics to in-depth social strategy, my training will enable your team make the best food content on social media:

• Social strategy
• Finding the right platform for your brand
• How to create platform-specific food content
• Measurement and KPIs
• Increasing engagement rates

CONTENT MARKETING

Including my '7 guiding principles for good content' and pretty useful diagrams like the one above, to help your team make the best content that works for you:

• Content strategy and planning
• Audience profiling
• Finding your brand tone of voice
• Optimisation
• Data-driven creativity from insights and analytics

PR in the digital landscape

Integrated campaigns are essential for forward-thinking brands. This training helps food PRs rethink their approach to traditional PR and media:

• New business opportunities 
• Social media campaigns
• How to win more digital clients
• Bringing your team up to speed on digital
• What the media are looking for

Each workshop is bespoke to my client's needs, usually starting with an introductory session to understand your business priorities, followed by a session that's split between training and workshopping real life client examples 1-on-1 with your team.